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Oliver Buchannon
Greg Mitchell
The three participants who said the opposite thing.

Jun 9, 2026

•

2 min read

The three participants who said the opposite thing.

Every qual project has them. Most researchers file them as outliers. Here's why that's the most expensive habit in the discipline.

Greg Mitchell
Greg Mitchell

The Observation.

On what rigorous qualitative research looks like, and what it takes to act on it. By Greg Mitchell, Sharpen Consulting.

© 2026 The Observation..
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